Copywriter at McCann Worldgroup
Wendy’s: French Toast Guy
French toast has always been a breakfast for weekends and special occasions, not one you’d eat on the go. But Wendy’s new French Toast Sticks were about to change all that.
To help people understand the product’s true benefit, we took French toast where it had never been before—the TTC.
Case Film
Case Board
Recognition
2023 Marketing Awards – Gold – OOH Transit Campaign
2023 Marketing Awards – Silver – Experiential
2023 Strategy Awards – Bronze – AOTY (Contributor)
2023 Strategy Awards – Bronze – Budget
2023 The One Show – Merit – Stunts & Activations
2023 The One Show – Shortlist – Influencer Marketing
2023 ADC – Merit – Transit
2023 WARC – Bronze – Instant Impact
2023 ADCC – Silver – Advertising Transit
2023 Epica – Silver – Restaurants, Bars, and Cafés
2023 AME NY – Gold – Guerilla
2024 Atomic Awards – Silver – ROI
2024 Clio Awards – Bronze – Creative Effectiveness
2024 Effies – Bronze – Challenger Brand Solution
2024 Effies – Silver – New Product/Service
2024 Shopper Innovation Awards – Silver – “Brand New!”