Copywriter at McCann Worldgroup
Wendy’s: French Toast Guy
French toast has always been a breakfast for weekends and special occasions, not one you’d eat on the go. But Wendy’s new French Toast Sticks were about to change all that.
To help people understand the product’s true benefit, we decided to highlight how ridiculous the alternative would be.
Case Film
Case Board
Recognition
2023 Marketing Awards – Gold – OOH Transit Campaign
2023 Marketing Awards – Silver – Experiential
2023 Strategy Awards – Bronze – AOTY (Contributor)
2023 Strategy Awards – Bronze – Budget
2023 The One Show – Merit – Stunts & Activations
2023 The One Show – Shortlist – Influencer Marketing
2023 ADC – Merit – Transit
2023 WARC – Bronze – Instant Impact
2023 ADCC – Silver – Advertising Transit
2023 Epica – Silver – Restaurants, Bars, and Cafés
2023 AME NY – Gold – Guerilla