Copywriter at McCann Worldgroup

Wendy’s: Nuggie

Since pretty much forever, one chicken nugget has reigned supreme—Chicken McNuggets.

Unfortunately for Wendy's, their Chicken Nuggets are just as delicious, but not nearly as popular.

So, we started a new conversation in which Wendy’s Chicken Nuggets could be the star.

Launch Film — Social

Case Film

Case Board

Previous
Previous

The Strip-cident

Next
Next

BurnWatch