Copywriter at McCann Worldgroup
Wendy’s: The Strip-cident
We’d created the best combo since PB&J for Wendy’s, but we needed to find a way to get Canadians just as excited about it as we were.
And the best way to do that was to convince them it was their idea all along.
Case Film
Case Board
Launch Spot
Recognition
2024 Comm Arts – Winner – Digital Advertising Social Media
2024 Applied Arts – Winner – Digital Engagement Campaign
2024 AOY – Silver – Digital AOY Submission
2024 ADCC – Silver – Digital/Social Media